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Recruiting New Members
It is important to remember that everything you do has a recruiting effect. Students will make decisions to join your group based on what they see and hear about your group. Therefore, recruiting is a year-long continual process. Be prepared to always discuss how students can join your group.
Here are some helpful hints:
- Remember that a personal contact
is more effective than 1,000 flyers and newspaper advertisements.
Students join organizations because they like the students
they find there.
- Make a brief introduction of your
organization at Greek chapter meetings, student government,
RA staff meetings or residence hall floor meetings.
- Co-sponsor campus events so that
your The BACCHUS Network™ peer educator groups name
will get out more. Be sure to always have membership information
available at all events you sponsor.
- Don't expect a student to find the
motivation to come to a meeting across campus in a room
full of people they don't know. Offer to meet the person
before hand and walk together to the meeting. Then, make
sure you personally introduce them to others in the group.
- Have a membership drive. Do this
through-out the year, and remember that you will have the
most competition at the start of the year when every other
organization on campus is recruiting.
- Two words-Free Food. Getting a few
students together and inviting a prospective member out
for pizza can be the best event you will ever have! Snacks
at meetings offer an added incentive for people to return.
- Recruit fellow students by the issues
that interest them. There are some who are very invested
in the AIDS issue. You can get them by recruiting them to
head up an AIDS awareness program you want to do. Same thing
for sexual assault, alcohol abuse, impaired driving, or
any number of other issues.
- When someone has expressed an interest
in getting involved to any degree, immediately get them
involved and give them a meaningful task to do. Create work
"buddies" by pairing up experienced members with new members
so tasks can be delegated with support.
- Conduct a public service announcement
campaign with your campus radio or TV station. Make sure
you include a quick invitation to listeners or viewers to
get involved in your group. Always remember to include a
phone number for more information.
- Get involved in new student orientation
any way you can. If you have a Peer Theater group, offer
to perform at orientation. There may also be a chance to
sponsor a specific social or educational event during orientation
week that will interest students in your organization. Schedule
times to pass out flyers and pamphlets to students. Prepare
a flyer announcing your informational meeting. Again, Remember:
Personal contacts are the best method of advertisement.
- Be there for move-in day! Help carry
baggage and boxes. Wear your peer education shirts for greater
visibility.
- Dorm-Storm! Literally go door-to-door
in a residence hall and talk to students about peer education
and invite them to come to an event later that week in the
hall.
- Always take photos at meetings and
events, then put together a scrapbook for prospective members
to see. Put it in the waiting room at the student health
center, or outside the Greek advisor's office, or anywhere
you would expect prospective members to be sitting around,
looking for something to "look at."
- Create a display that you can set
up all over the place! Include photos and descriptions of
local efforts, but also include information about your national
organization affiliation, like information on General Assembly
or Spring conferences.
- Make a list of all the advantages
of being a member. When working to recruit members, always
try to think in terms of "What's in it for them."
- GAMMA groups be sure and go after
those pledges and new initiates who are looking for a way
to get involved at the system-wide level.
- Have an informational meeting. Take
out an ad in your campus newspaper and put out lots of flyers.
Some groups get huge turnout for these meetings. Put together
a slide show!
- When you collect Safe Spring Break
pledges, make photocopies of all the names and addresses
before you send them in. Then send little notes to people
reminding them of their pledge and asking them to return
"the enclosed postcard" if they are interested in finding
out more about becoming a peer educator.
- Have your members wear their peer
educator buttons, t-shirts or hats as much as possible.
- Borrow a video camera and make your
own recruitment video. It's OK if it's amateur, just make
it funny! Show your group members at an event. Show a few
minutes of a typical meeting. Show your members hanging
out and having fun. Whatever! The more hilarious the better.
- Have a movie night. Go out opening
night to a movie that's playing in town. Your members have
to buy their own tickets, but give free tickets to friends
of theirs who might be interested in joining. Of course,
this will require a little money, so get creative.
- Send welcome letters to new students
over the summer. The letter should sell your program and
get the student excited about your group. In the letter,
outline your effectiveness and presence on campus, while
being sure to focus on how much fun your members have.
- When talking about your peer educators
group to interested students be sure to include benefits
that The BACCHUS Network™ students enjoy such as the
great national and regional conferences, and the chance
to be a nationally certified peer educator.
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